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Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on enhancing a website's visibility and organic (non-paid) traffic from search engine results pages (SERPs). SEO encompasses various techniques and strategies to optimize a website and improve its rankings on search engines like Google, Bing, and Yahoo. While SEO involves a wide range of factors, the main parts of SEO can be broadly categorized into the following: On-Page SEO: On-page SEO refers to the optimization of individual web pages to improve their visibility and relevance for specific target keywords. It includes several key elements, such as: Keyword Research: Identifying relevant keywords and phrases that users are likely to search for. Content Optimization: Creating high-quality and keyword-rich content that provides value to users and search engines. Meta Tags: Optimizing meta title tags, meta descriptions, and header tags (H1, H2, etc.) to provide clear signals about the page's content to search engines. URL Structure: Creating search engine-friendly URLs that include relevant keywords and are easy to read. Internal Linking: Establishing a logical link structure within the website to enhance navigation and help search engines understand the website's architecture. User Experience (UX): Ensuring that the website is user-friendly, fast, and mobile-responsive, providing a positive experience for visitors

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